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Monday, August 15, 2011

Solo il 12% delle PMI Americane usa i Social Network per fare business. E gli Italiani ?

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More than half of the small-business decision-makers surveyed in June by small-business insurance provider Hiscox said they used social media for business purposes, but a plurality also declared that it wasn’t necessary to their business. Just 12% considered it a “must.”

At the same time, though, 50% of respondents said the marketing tool they could not do without was word-of-mouth. Just 4% said the same about social media, even though the goal of most social media marketing efforts is to create word-of-mouth.

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